Small Business Program

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Last modified on February 12, 2015.

Financial Incentive Program

Place Wisconsin

Name Small Business Program
Incentive Type State Rebate Program
Applicable Sector Agricultural, Commercial, Institutional, Nonprofit, Schools
Eligible Technologies Agricultural Equipment, Equipment Insulation, Lighting, Lighting Controls/Sensors, LED Exit Signs, Vending Machine Controls
Active Incentive Yes

Implementing Sector State/Territory
Energy Category Energy Efficiency Incentive Programs
Amount Varies by technology

Eligible System Size Businesses must have a peak monthly electric demand of less than 100 kW

Equipment Requirements Must meet Focus on Energy's standards for energy efficiency
Start Date 2012-07-01
Expiration Date 2014-03-31 (current applications)

Funding Source Focus On Energy Program

Program Administrator Shaw Environmental and Infrastructure Inc.

Last DSIRE Review 2013-01-09
Last Substantive Modification
to Summary by DSIRE

References Database of State Incentives for Renewables and Efficiency (DSIRE)[1]


Focus on Energy offers a free energy assessment and free or discounted energy savings items to small businesses with a peak monthly electric demand of less than 100 kilowatts. After the initial assessment, businesses can sign up for either the Free Energy Savings Package or the $129 Gold Energy Savings Package.

The Free Energy Savings Package includes:

  • Unlimited CFLs in various wattages, including dimmable bulbs, globe bulbs, and spiral bulbs
  • Unlimited CFL reflectors for replacing can or recessed lights
  • Unlimited vending machine controllers for cold drink machines
  • Unlimited faucet aerators
  • Unlimited water-saving shower heads
  • One LED "OPEN" sign replacing existing neon sign
  • One engine block heater timer (agricultural customers only)

With a $129 customer copayment, the Gold Energy Savings Package includes:

  • Up to 5 LED exit signs
  • Unlimited T12/T8 de-lamping (removal of redundant bulbs)
  • Up to 5 wall box occupancy sensors
  • Up to 5 of each: interior (36 watt) and exterior (18 watt) hardwired fixtures (replacing existing fixtures)
  • Up tp eighty 4' T12 to T8 lighting retrofits (lamps and ballasts)
  • Up to 10 feet of 1 and 2-inch pipe wrap
  • Unlimited 42-watt CFLs

Additional measures above those available in the Gold Energy Savings Package include:

  • $10 T8 lamps
  • $50 for 8' T12 conversions, plus $10 per lamp if more than 80 lamps
  • 10-30% of actual cost of wall box occupancy sensors
  • 10-30% of actual cost of hardwired interior (36 watt) or exterior (18 watt) fixtures
  • Discounted high-bay fixtures
  • 10-30% off LED Exit Signs

In order to participate in the program, interested customers should contact Focus on Energy directly. Please note that customer eligibility for Focus on Energy incentives is based on utility participation; interested individuals and companies should use the eligibility tool on the program web site to determine if their local utility participates in the Focus on Energy program.

Incentive Contact

Contact Name Focus on Energy

Address 1 S Pinckney St., Suite 340

Place Madison, Wisconsin
Zip/Postal Code 53703
Phone (800) 762-7077


  • Incentive and policy data are reviewed and approved by the N.C. Solar Center's DSIRE project staff.[1]


  1. 1.0 1.1  "Database of State Incentives for Renewables and Efficiency (DSIRE)"