OpenEI:Projects/Search Engine Optimization

This page is used to coordinate the OpenEI project's plans to apply Search Engine Optimization (SEO) techniques to boost the site's traffic and impact.

Tasks

• Optimize pages' TITLE and H1 elements
  • Include keywords (like "energy" in TITLE and H1 elements whenever possible (and appropriate)
  • Usually accomplished via the "DISPLAYTITLE" magic word
• Include appropriate DESCRIPTION and KEYWORDS meta tags in HTML
  • Usually accomplished via Template:PageMeta
• Include specific and descriptive ALT attributes in our image tags
  • Make the ALT attribute as specific as possible (e.g. "NREL Logo" is better than just "Logo")
  • Among other things, this should lead to more traffic via Google Images
  • Usually accomplished by including "alt=..." in our Wiki image syntax. See: Help:Images
• Highlight important images in our sitemap file(s) (see: [1])
• Make our pages include RDFa that Google and other search engines will use to power rich snippets (see: [2])
• Put each page's most important and relevant content as close to the top of its HTML as possible
• Build external links
  • Encouraging deep links (e.g. links to specific OpenEI article pages) is particularly important
  • Can be accomplished by listing OpenEI in public web directories, contacting the owners of other energy-related websites, bloggers, etc.

Targeted Keywords

• General
  • Renewable Energy
  • Energy Efficiency
  • Green Energy
  • Alternative Energy
  • Energy Data
  • Energy Information
  • Energy Resources
  • Energy
• For Gateway:Buildings
  • Green Building
  • Building Energy
  • Building Efficiency
  • Energy Efficient Buildings
• For Gateway:Clean Energy Economy
  • Energy Companies
  • Clean Energy Economy
  • Green Economy
• For Gateway:Coordinated Low Emissions Assistance Network (CLEAN)
• For Gateway:Geothermal
  • Geothermal Energy
  • Geothermal Power
  • Geothermal
• For Gateway:Incentives
  • Energy Rebates
  • Energy Credits
  • Energy Loans
  • Energy Incentives
• For Gateway:International Clean Energy Analysis
  • Internal Energy
• For Gateway:Low Emission Development Strategies
  • Energy Emissions
  • Sustainable Development
• For Gateway:Renewable Energy News
  • Renewable Energy News
  • Energy Stories
  • Energy News
• For Gateway:Smart Grid
  • Electrical Grid
  • Smart Grid
• For Gateway:Solar
  • Solar Power Plants
  • Solar Power
  • Solar Energy
  • Solar
• For Gateway:U.S. OpenLabs
  • National Laboratories
• For Gateway:Utilities
  • Power Companies
  • Utility Companies
• For each page in Category:Places
  • {PLACE_NAME} energy (e.g. colorado energy)
  • {PLACE_NAME} energy resources (e.g. colorado energy resources)
  • {PLACE_NAME} renewable energy (e.g. colorado renewable energy)

Resources

• Guides
  • http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
  • http://www.seo-writer.com/reprint/top-seo-tips.html
  • http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
  • http://googleclone.typepad.com/
• Tools
  • https://adwords.google.com/select/KeywordToolExternal

Participants

Note: to become part of this project, put # ~~~~ at the bottom of this section.

1. Woodjr 11:13, 3 November 2010 (MDT)
2. Rmckeel 12:05, 29 November 2010 (MST)