OpenEI:Projects/Search Engine Optimization

From Open Energy Information

This page is used to coordinate the OpenEI project's plans to apply Search Engine Optimization (SEO) techniques to boost the site's traffic and impact.

Tasks

  • Optimize pages' TITLE and H1 elements
    • Include keywords (like "energy" in TITLE and H1 elements whenever possible (and appropriate)
    • Usually accomplished via the "DISPLAYTITLE" magic word
  • Include appropriate DESCRIPTION and KEYWORDS meta tags in HTML
  • Include specific and descriptive ALT attributes in our image tags
    • Make the ALT attribute as specific as possible (e.g. "NREL Logo" is better than just "Logo")
    • Among other things, this should lead to more traffic via Google Images
    • Usually accomplished by including "alt=..." in our Wiki image syntax. See: Help:Images
  • Highlight important images in our sitemap file(s) (see: [1])
  • Make our pages include RDFa that Google and other search engines will use to power rich snippets (see: [2])
  • Put each page's most important and relevant content as close to the top of its HTML as possible
  • Build external links
    • Encouraging deep links (e.g. links to specific OpenEI article pages) is particularly important
    • Can be accomplished by listing OpenEI in public web directories, contacting the owners of other energy-related websites, bloggers, etc.

Targeted Keywords

Resources

Participants

Note: to become part of this project, put # ~~~~ at the bottom of this section.

  1. Woodjr 11:13, 3 November 2010 (MDT)
  2. Rmckeel 12:05, 29 November 2010 (MST)