Madison Gas & Electric - Utility Solar Water Heating Rebate Program (Wisconsin)

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Last modified on September 25, 2013.

Financial Incentive Program

Place Wisconsin

Name Madison Gas and Electric - Utility Solar Water Heating Rebate Program
Incentive Type Utility Rebate Program
Applicable Sector Residential
Eligible Technologies Solar Water Heat
Active Incentive No

Implementing Sector Utility
Energy Category Renewable Energy Incentive Programs
Amount 15 per square foot; 960 maximum

Program Administrator Marketing Department

Last DSIRE Review 2001-11-15

References DSIRE[1]


Madison Gas and Electric Company (MG&E) has offered its customers rebates for solar water heaters since 1993. Both residential and commercial customers are eligible for the program. Note that MG&E does not actively promote this program to the public.

To apply for a solar water heater rebate, customers must first contact MG&E to confirm eligibility. The utility will send customers a rebate based on the size of the system. MG&E pays $15 for each square foot of collector area, up to 64 square feet. The maximum amount of the rebate is $960. In some cases, customers may receive a rebate for the installation of a renewable energy system that relies on passive solar, active solar space heat or photovoltaics. However, these alternatives to active solar water heating are only considered on a case-by-case basis.

Incentive Contact

Contact Name Joann Kelley
Department Marketing Department
Division Madison Gas and Electric Company
Address PO Box 1231

Place Madison, Wisconsin
Zip/Postal Code 53701-1231
Phone (608) 252-7097



  • Incentive and policy data are reviewed and approved by the N.C. Solar Center's DSIRE project staff.[1]


  1. 1.0 1.1  "Database of State Incentives for Renewables and Efficiency (DSIRE)"